For the past few years, instead of choosing an annual New Year’s resolution to commit to (and if I am honest – to procrastinate about), I’ve chosen a specific word to commit to most of my professional efforts. In 2024, my word of the year was gumption. Paraphrasing, most online dictionaries define gumption as summoning the courage to truly do what you want to do. Although a focus on gumption served me well in 2024, and I will continue to go forth with gumption in 2025, I have chosen a new word for 2025... READ MORE...
Over the past few months, I’m grateful to have had several inquiries as to where my content has gone as of late. As a professional business storyteller, I work with business and organizational leaders to tell their stories and to work with the media, so I can appreciate that while I proffer storytelling strategy and content, I’m not necessarily practicing what I preach as of late. Gulp… READ MORE....
Since I’m Just Gerry was released in October 2024, some of the top questions I receive regularly about writing this business book include “what was it like to write it for a company?”, “has the book been successful?”, and “why would a company release it publicly?”. To answer those questions and more, I encourage you to invest 20 minutes to... READ MORE...
As I continue my progression from the corporate world back into the entrepreneurial world, I’m participating in more interviews with content creators for their podcasts and other online platforms. While I’m grateful for the opportunity to be of service, sharing my experience, I’ll admit, I’m a rusty interviewee. However, like any other business storytelling tactic, interviews take practice, and I have found one tip especially helpful in... READ MORE...
Telling your business story is one thing, understanding if it was successful in supporting the objectives of your business or organization is another. In a sea of online media metrics, it's easy for business storytellers to drown in the data. However, you don't need all kinds of key performance indicators (KPIs) to measure your success and demonstrate return on investment (ROI) to your leaders or customers. In a brief, but informative one-on-one interview with Rob Wozny, Tom Layer, a leading... READ MORE...
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