Storytelling for Business: The Art and Science of Creating Connection in the Digital Age

From mega-large corporations to tiny start-ups, every single business has a story to tell. But not every business knows where to start and when to finish. Others struggle to identify their best stories or to identify the right people at the right time to tell their business stories.

Written from an experienced business storyteller's perspective, Rob Wozny's Storytelling for Business: The Art and Science of Creating Connection in the Digital Age reveals not only why storytelling remains the most impactful way to create a meaningful and sustainable connection with the people who matter the most to your business, but also how to tell YOUR story well, with particular reference to storytelling in the digital age. At 200+ pages, Rob Wozny guides readers through a natural 11-chapter story arc, using case studies and leveraging his real-world experience.

After reading Storytelling for Business, you will:

Learn how to choose the optimal treatments and platforms to produce and distribute your business storytelling
Learn how to choose the right people to tell your business stories
Learn how to deliver the right messages at the right time to enhance your business storytelling
Learn how to work with the media to amplify your business storytelling
Learn how to measure the success of your business storytelling
And much more!...

Purchase Storytelling for Business NOW!

Published by Practical Inspiration Publishing and 2023 Finalist for the Business Book Awards (UK), Storytelling for Business is available everywhere great business books are sold online and in store. Here are a few suggestions in no particular order:

Bulk purchases available!

If you'd like to make a bulk purchase of Storytelling for Business or would like to purchase a signed copy, please contact Rob to make arrangements.

What they're saying about Storytelling for Business...

Kathryn Dobbs, Senior Vice President, Chief Marketing Officer - Columbus Blue Jackets

“Storytelling for Business: The Art and Science of Creating Connection in the Digital Age is a thorough and holistic approach to maximize storytelling. Whether you are new to business or a seasoned professional, it is a thoughtful and helpful guide to make the most of your resources and opportunities.”

Guy Yerama, CFRE National Director of Leadership and Legacy Giving - The Salvation Army

“Storytelling has never been as important in business as it is right now. In my work as a fundraiser and marketer. Storytelling for Business: The Art and Science of Creating Connection in the Digital Age is my go-to handbook going forward for me and my teams. I will use these learnings to connect with donors and with my corporate partners in how we present our relationship to the public.”

Greg Loeppky, Vice President, Marketing - Price Industries Limited

“In Storytelling for Business: The Art and Science of Creating Connection in the Digital Age, Rob Wozny provides a comprehensive and insightful resource for any business or leader wanting to truly understand the benefits of storytelling, creating a greater connection to their stakeholders."

Cindy Fuchs,Executive Director - Saskatchewan Roughrider Foundation

"At the heart of every organization are remarkable stories waiting and needing to be told that can profoundly connect business with both its external and internal audiences. Storytelling for Business: The Art and Science of Creating Connection in the Digital Age by Rob Wozny serves as an essential conduit for any storyteller wanting to make that impactful connection.”

Christian Clavelle, President- CANADIAN FIRST-AID TRAINING Ltd.

"Operating and owning a small business is the greatest responsibility I've ever been afforded, building a medium-sized business ($5M+ revenue / 50+ employees), which seems more sustainable in reading Storytelling for Business: The Art and Science of Creating Connection in the Digital Age. The book is an exercise in discipline, creativity, engaging with your customers, and trusting those who can help you ‘get you there’. If you're an entrepreneur, sit down, take a deep breath and do yourself a favour. Read this book. Your business deserves it."

Jennifer Rodrigue,Director of Communications and Public Affairs - St. Amant"

Rob Wozny has taken the guesswork out of the business case for storytelling within any organization. In Storytelling for Business, The Art & Science of Creating Connection in the Digital Age, he takes us on a journey of the “why” and the “how” that will help any business executive plan for great communications and storytelling. A must read for leaders to better understand the role and value of well-planned, scalable communications, and an excellent tool to serve as a check-in for communicators."

Dr. Moira Somers, Ph.D., C.Psych.Author, Advice that Sticks: How to give financial advice that people will follow

"Is there anyone in the world who doesn't love a good story? What if it were possible for business owners to harness the power of storytelling to achieve their aims? Well, it is, and Storytelling for Business: The Art and Science of Creating Connection in the Digital Age shows you how. This is the ultimate soup-to-nuts directory on how to tell stories in winning and effective ways in today's world. Whether you're a shy introvert who cringes at the idea of self-promotion or a natural-born showboat who is ready to take centre stage, Rob Wozny's book will help you hit the right tone, at the right time, for the right audience."

Anders Boulanger, Founder and CEO - Engagify Inc.

“When I work with the marketing departments of various companies, I often hear people talk about communicating their “story”. But while this corporate buzzword gets thrown around a lot, few people truly understand stories and their application to business. Rob Wozny is someone who does. His experience and deep understanding of the subject matter are apparent from the rich content he puts forth. Storytelling For Business: The Art and Science of Creating Connection in the Digital Age teaches you how to be more strategic and effective in crafting a company story and getting it out to the people who need to hear it. He has written a book that marketers, business owners and entrepreneurs alike can tap into to help them hone and leverage their storytelling and communication skills.”

Elaine Froese, "Canada's Farm Whisperer"Award-winning author, 150 Manitoba Women Trailblazer

"As a professional speaker, coach, and columnist, I am a story hunter, knowing the power of story to move listeners to action. Rob Wozny’s decades of lived experience and expertise delivers a practical toolkit for actionable insights to help us as business owners be more effective in our storytelling strategies. Storytelling for Business: The Art and Science of Creating Connection in the Digital Age is destined to be a go-to resource to motivate us all to craft our stories with meaning and purpose. As a farm transition expert, I have seen the healing power of stories to motivate clients to action. I celebrate with Rob Wozny as his insights have now been launched in this great resource."